These are the steps that should be use to start an online store:

1. Choose an ecommerce platform 

You can create and launch an online shop experience, generate revenue, and complete orders using an ecommerce platform. The majority of consumers believe that an ecommerce platform is similar to a website builder in that you can simply add new goods and collect payments online. They are capable of much more than that, though.

Your e-commerce platform serves as the command center for your whole company, managing everything from marketing to inventory and providing you with all the resources required to conduct online sales and offer customer service. 

These are important qualities to look for in an e-commerce platform:

Usability: Even if you are starting off by doing it yourself, your ecommerce software should be simple to use. To effortlessly develop your online store, look for a solution that employs a drag and drop online store builder. If you want to experience it for yourself, arrange a demo or free trial.

Exceptional customer service: Look for a platform that provides assistance at every step. For instance, Shopify offers continuous support as well as assistance with setting up your website or moving it from another platform. Support staff is available around-the-clock in 19 different languages by live chat, email, or even phone.

No-hassle checkout: To increase sales, the checkout process must be simplified. Find an online storefront that makes it simple for customers to purchase your goods. Shop Pay speeds up online checkout if you’re using Shopify by a factor of four. Additionally, you may utilize Shopify’s plug-ins, which support over 100 payment gateways and a range of payment methods and currencies.

Web hosting: Your e-commerce website’s data and content are kept on a server database by your web host. For visitors to be able to access your online store, you need web hosting. While some e-commerce software comes with built-in web hosting, some demand that you utilize a third-party service.

Think about both your present and future demands when selecting your e-commerce software. Although some platforms might be the most effective option right now, a strong platform like Shopify can help you get started quickly and support your future development. 

Start a Shopify free trial today to create your online store using one of their well crafted templates. If you follow this advice and keep in mind that you may continue to add goods and enhance your shop after it goes live, the trial should give you enough time to create an online store that’s prepared to launch.

2. Select a target audience

The population on whom your marketing efforts are concentrated is known as a target audience. Knowing your ideal customer is essential when beginning an online store. It makes it simpler for you to acquire new clients and draws interested people to your website, increasing conversion rates and boosting revenue. 

Depending on the kind of items you want to offer, you may create an audience of any size or characteristics. 

As a new entrepreneur in e-commerce, you should focus on these three primary areas:

Demographics: Features such as age, gender, occupation, education, and income are included.

Location: Groups that segment the market according to geography, allowing you to better serve a particular region.

Interests. Built on psychographics and contains your audience’s views, personalities, ideas, and way of life.

Selecting a target market is simpler if you already have a product: Consider this: Who purchases my product? How do they behave? What year are they? Create a buyer persona using this data, then integrate it in your business strategy. When writing the copy for your website and marketing efforts, you’ll need it.

If you don’t yet have a product, consider the sorts of individuals you are most familiar with. Perhaps you like animals and have a deep understanding of other pet owners in their 40s and 50s. Most likely, you have a fair sense of their preferences, requirements, and worries. That group could be your intended market. You need to actually know and value your audience if you want to sell online.

3. Select your products

Finding profitable things to offer is one of the main problems that business owners confront. It might be challenging to come up with product ideas, but if you have a target market in mind, you’re already ahead of the game. Fortunately, whether you’re producing, reselling, or dropshipping, there are many options to locate goods to sell.

There are several methods you may use to locate successful things to sell:

  • Engage passionate enthusiasts.
  • Follow the path of your own desire.
  • Make early use of trends.
  • Take a look at what’s popular in online markets.

4. Design your website

You’ll need to launch a Shopify free trial before we start. The trial should give you more than enough time to develop an online store that is ready for launch if you follow our guidance. Remember that even after your store launches, you may still add goods and make improvements to it.

You will be asked to choose a store name when your trial first launches, and that name will serve as your default URL (e.g., Don’t stress about choosing the ideal name right now because you may later purchase a custom domain if you want to modify it.

You’ll enter your own Shopify account after responding to a few questions.

Here is a brief rundown of everything you need to get started and what I’ll be using to open my store:

  • Add your products
  • Create online shopping key pages for your store
  • Make an online store that’s completely customized
  • Set up shipping
  • Set up taxes

5. Connect a payment gateway

We’re down to the wire now! Choosing your shop’s payment options and how you, the store owner, will be paid comes next.

To configure your payment provider, go to Settings > Payments. With Shopify Payments, it’s simple to start taking all major payment methods.

Shopify Payments may be activated with just one click, and there are no additional transaction fees to pay as long as your business is run in one of the approved countries and is not regarded as a forbidden enterprise. Offer your consumers extra payment alternatives, such as PayPal, or pick from over 100 third-party payment providers available here.

Select from a variety of payment methods, including expedited one-click solutions like Apple Pay and Shop Pay as well as other credit cards (Visa, for example). Shopify’s one-click payment option, Shop Pay, enables customers to preserve their payment information for use on subsequent transactions at any store that has enabled Shop Pay.

If you enable Sell in various currencies, your pricing will be automatically converted to the customer’s currency.

Establish a payment schedule. Your decision for your cash flow will determine whether you receive your dividend daily, weekly, or monthly.

To provide an additional layer of protection, turn on additional fraud prevention methods like CVV and postal/ZIP code verification.

6. Choose a business structure

You’ve now completed all the enjoyable steps involved in opening an online store, including naming your business, creating your website, locating items, and creating product descriptions. However, you must make your new company legitimate before you begin operations.

Though it’s not the most enjoyable step, incorporation is a need for your company. If something goes wrong, your personal assets are also protected by a legally valid organization recognised by the government. You also benefit from:

  • Perhaps get your tax bill reduced.
  • Funding for businesses is easier to obtain.
  • Make retirement strategies.
  • Keep your personal score separate from your credit rating.

For new business owners, typical organizational models include:

Sole proprietorship: An unincorporated business where there is no legal separation between the owner and the business. It is the easiest to set up and run and qualifies as a non-employer business. The primary source of income for almost 40% of small company owners is a non-employer firm.

Partnership: A single company having two or more proprietors is called a partnership. Each owner makes a contribution to the company in the form of money, assets, labor, or expertise. Partners split costs and earnings.

Limited Liability Company (LLC): A hybrid business form known as an LLC combines partnerships with corporations’ liability protection.

7. Get your store ready for launch

We could actually open our business right now if we wanted to, given the amount of work we’ve already done. The final step to flip the open sign and allow customers to enter and begin purchasing our stuff is to simply disable the password security under Online Store > Preferences.

In fact, if you need to go live right away, you can skip some or all of the next stages and come back to them later.

But in this lesson, I’m going to make sure that my store is in a good position for me to start promoting, as well as making a great first impression and providing a positive consumer experience at launch.

Following that, the following are the last actions we’ll discuss:

Adding a custom domain.

Purchasing a domain is similar to purchasing land online. It is termed a “web address” for this reason. A completely branded URL known as a custom domain takes the place of the standard URL that was made using the store name you selected during setup.

You may quickly purchase a domain through Shopify by going to Settings > Domains, or you can transfer an existing name from another registrar and link it to your business.

Installing relevant sales channels.

Your web shop is only one of many sales channels you may use to sell your items, which is one of the benefits of learning how to utilize Shopify to run your business. You may set up online shopping in a number of locations, selling your items through various sales channels to reach clients where they are, and managing your inventory, reports, and products in the same Shopify account so that you always know how your business is doing.

While not all of them must be linked in order to launch your online store, it’s a good idea to keep them in mind when you’re ready to look at fresh approaches to getting your goods in front of the proper customers.

Not every sales channel will be appropriate for your particular company, but the following ones are noteworthy:

Shopify POS: Our point-of-sale system makes it simple to connect physical retail transactions with your online Shopify store and inventory as well as collect payments in person.

Social media: Through a Facebook Shop on your Facebook page, product tags in your Instagram posts, Pinterest, and other channels, you may sell your goods.

Wholesale: Through Handshake or your website, you may do bulk sales.

Marketplaces: Shoppers frequently begin their shopping process on online markets like Rakuten or eBay.

Google channel: The most used search engine worldwide is Google. With the Google channel, you can run Google Shopping campaigns and list your products for free in the Shopping tab in Google search results. 

Buy Button: If you have an existing website or blog where you want to sell your products, you can install the Buy Button sales channel to embed your products onto another webpage, allowing customers to purchase them and check out there. You can even create checkout links to send directly to a customer and have them jump straight to checkout.

Customizing your email notifications (optional)

Shopify comes with a series of ready-to-use automated email and SMS notifications to let customers know about order confirmations, status updates, and more. 

8. Launch your store.

You’re prepared to launch at last! Is your shop flawless? No. But you’re confident enough in it that you are willing to invest time and resources in promoting it and using the input you receive to improve it over time.

You may delete your password page (under Settings > Preferences) and announce your opening to the public.

For this sample store, the process of building an online store comes to a conclusion here. But for you, it’s only getting started.

Following launch, the following actions and tools can help you scale your business:

  • Bring in clients for your online store.
  • To make your first sales, increase traffic.
  • Take notes on your traffic.
  • Improve your shop.

9. Market your store.

Every business has a distinct approach to marketing, but regardless of your plan, it’s critical to lay the groundwork as soon as you can in order to maximize your efforts as you draw customers into your store.

You want to focus on the principles of almost every ecommerce marketing approach that new business owners should be aware of:


In addition to assisting you in tracking the traffic and sales your shop generates across all of your sales channels, Shopify Reports (under Analytics > Reports) is a goldmine of useful information for long-term company growth. 

You may discover your total online shop conversion rate, the sources of your traffic and purchases, the evolution of your traffic and sales over time, and more.

Search engine optimization (SEO)

When making a purchase, a lot of consumers use Google and other search engines, whether it’s to discover a product they saw or heard about from a friend or to do some comparison shopping.

Getting your online store’s pages and items to show up in these search results can generate passive, cost-free streams of targeted traffic. However, growing this type of traffic requires time, especially if you’ve only recently launched your store online.

When we set up our Products and Pages in our business, we were first introduced to the term “search engine optimization,” which may help you establish the proper foundation.

The title and meta description sections, which can be located under Online Store > Preferences, are other places of your store where you’ll want to keep SEO in mind. You want to make sure you include your brand name and a summary of what your company does depending on the keywords customers would use to locate you online. 

Always keep in mind that a search engine’s purpose is to present the user with the most relevant results, therefore you should aim to give priority to keywords that are specifically related to your company.

Create a profitable online store today.

Nowadays, you can sell anything online, including homemade goods, courses, graphic design services, custom-printed clothing, baked goods, and more. As you can see, by using the following straightforward methods, you can easily create an online storefront. It is inexpensive up front and can assist you in quickly launching your own business.